2012 ESPRit Conference: "The Magazine as Medium" (5-6 October, Ghent University)
The Magazine as Medium: Design, Materiality, and the Relationship Between Text and Non-text in European Periodicals
5 – 6 October 2012
Ghent University, Ghent, Belgium
Marshall McLuhan famously argued that magazines and newspapers resemble mosaics: their unique amalgam of texts, images and advertising, elicit reader participation in ways no other printed matter can. Almost fifty years after the publication of McLuhan’s classic study Understanding Media (1964), magazines have gone digit…